Case studies

Our range of services encompasses everything from digital billboards and interactive kiosks to LED screens, animation, and more.

Welcome to MediaSpol LTD, where we specialize in pioneering DOOH (Digital Out-of-Home) advertising solutions that set the standard in the UK market. From our state-of-the-art Advan vehicles to our iconic static billboards and cutting-edge programmatic options, we're dedicated to helping businesses like yours captivate audiences and achieve tangible results

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Hilton Hampton

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Client Overview

Hilton Hampton, a renowned hospitality brand, sought to increase bookings and drive brand awareness for its newly opened hotel locations across the UK.*Challenge:*
With stiff competition in the hospitality industry, Hilton Hampton faced the challenge of standing out in a crowded market and attracting guests to its new hotel locations.

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Strategy:

MediaSpol LTD crafted a targeted advertising campaign for Hilton Hampton, leveraging Advan advertising to reach potential guests in key locations. By strategically positioning Advan vehicles in high-traffic areas near competitor hotels, tourist attractions, and transportation hubs, MediaSpol aimed to capture the attention of travelers and drive foot traffic to Hilton Hampton locations.

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Implementation

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The Advan vehicles displayed captivating visuals and compelling messaging highlighting Hilton Hampton's amenities, special offers, and convenient locations. The campaign also utilized mobile advertising targeting to reach consumers in specific geographic areas, ensuring maximum exposure and engagement.

Results

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- Increased Brand Awareness: The campaign generated significant buzz and awareness for Hilton Hampton's new hotel locations, leading to increased brand recognition among travelers.
- Boost in Bookings: The targeted advertising campaign resulted in a noticeable uptick in bookings and reservations at Hilton Hampton properties, exceeding the client's expectations.
- Positive ROI: With a measurable increase in occupancy rates and revenue, Hilton Hampton achieved a positive return on investment (ROI) from the Advan advertising campaign.

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Conclusion

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By leveraging Advan advertising and strategic targeting, MediaSpol LTD helped Hilton Hampton achieve its goals of driving brand awareness and increasing bookings for its new hotel locations. The success of the campaign demonstrates the effectiveness of out-of-home advertising in reaching and engaging with target audiences in the hospitality industry.---

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SimpleFX

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Client Overview

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SimpleFX, a leading online trading platform, aimed to increase user acquisition and drive trading activity among its target audience of cryptocurrency traders and investors.*Challenge:*
With fierce competition in the online trading industry, SimpleFX faced the challenge of differentiating itself and attracting new users amidst a crowded market.

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Strategy

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MediaSpol LTD devised a multi-channel advertising strategy for SimpleFX, combining digital billboards, programmatic advertising, and targeted mobile ads to reach cryptocurrency enthusiasts and traders across the UK.

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Implementation

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The digital billboard campaign showcased real-time market data, enticing offers, and success stories from SimpleFX users, capturing the attention of traders and investors in key financial districts and high-traffic areas.

Additionally, programmatic advertising tactics were employed to target specific audience segments based on trading preferences and behavior.

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Results

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- Increased User Acquisition: The integrated advertising campaign led to a notable increase in new user sign-ups and account activations on the SimpleFX platform.
- Enhanced Trading Activity:

The targeted messaging and promotions resulted in a surge in trading activity among existing users, driving higher transaction volumes and revenue for SimpleFX.

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- Positive Engagement Metrics: The campaign generated positive engagement metrics, including click-through rates (CTR) and conversion rates, indicating strong audience interest and response to SimpleFX's offerings.

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Conclusion

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Through a strategic combination of digital billboards, programmatic advertising, and targeted mobile ads, MediaSpol LTD helped SimpleFX achieve its objectives of increasing user acquisition and driving trading activity among cryptocurrency traders and investors. The success of the campaign underscores the effectiveness of tailored advertising strategies in the competitive online trading industry.

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Seen Opticians

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Client Overview

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Seen Opticians, a boutique eyewear retailer, aimed to increase foot traffic to its flagship store and raise awareness of its unique selection of designer eyewear brands.*Challenge:*
With online eyewear retailers gaining traction, Seen Opticians faced the challenge of driving customers to its physical store location and competing with online competitors.*Strategy:*
MediaSpol LTD developed a localized advertising campaign for Seen Opticians, focusing on targeting consumers within the vicinity of the flagship store using geotargeting and out-of-home advertising tactics.

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Implementation

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The advertising campaign utilized digital signage and static billboards strategically placed near the Seen Opticians store, showcasing eye-catching visuals of the latest eyewear collections and exclusive promotions. Additionally, mobile advertising was employed to retarget consumers who had previously visited the store's website or engaged with its social media channels.

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Results

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- Increased Foot Traffic: The localized advertising campaign led to a noticeable increase in foot traffic to the Seen Opticians store, with a surge in store visits and inquiries from nearby consumers.

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- Enhanced Brand Visibility: The eye-catching visuals and targeted messaging raised awareness of Seen Opticians' brand and unique offerings among local residents and passersby.

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- Improved Sales Performance: The campaign resulted in a boost in sales and conversions at the flagship store, as customers were enticed by the exclusive promotions and curated eyewear selections showcased in the advertising materials.*Conclusion:*
By leveraging geotargeting and out-of-home advertising tactics, MediaSpol LTD helped Seen Opticians drive foot traffic to its flagship store and increase brand visibility among local consumers.

The success of the campaign demonstrates the effectiveness of localized advertising strategies in driving offline sales and engagement for brick-and-mortar retailers.

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Eggsinvest

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Client Overview

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Eggsinvest, a real estate development company, sought to generate interest and drive inquiries for its upcoming residential development project in a competitive market.

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Challenge

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With numerous new developments vying for buyers' attention, Eggsinvest faced the challenge of differentiating its project and attracting potential homebuyers in a saturated market

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Strategy

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MediaSpol LTD crafted a targeted advertising campaign for Eggsinvest, utilizing a combination of digital billboards, programmatic advertising, and dynamic content to showcase the unique features and lifestyle offerings of the residential development.

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Implementation

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The digital billboard campaign featured stunning visuals and immersive imagery of the development's architecture, amenities, and surrounding neighborhood, capturing the attention of passersby and commuters in high-traffic areas. Programmatic advertising tactics were employed to target prospective homebuyers based on their demographics, interests, and online behavior, ensuring maximum exposure and engagement.

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Results

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- Increased Interest and Inquiries: The advertising campaign generated significant interest and inquiries for the residential development, with a noticeable uptick in website traffic, brochure requests, and on-site visits from potential homebuyers.

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- Positive Brand Perception: The visually appealing and informative advertising materials enhanced Eggsinvest's brand perception and credibility among prospective buyers, positioning the company as a reputable and desirable real estate developer in the market.

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- Successful Sales Conversions: The campaign ultimately led to successful sales conversions, with several units within the development sold to interested buyers who were initially attracted by the advertising campaign.

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Conclusion

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Through a strategic combination of digital billboards, programmatic advertising, and dynamic content, MediaSpol LTD helped Eggsinvest generate interest, drive inquiries, and ultimately achieve successful sales conversions for its residential development project.The success of the campaign underscores the effectiveness of targeted advertising strategies in the competitive real estate market.

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Fergusons Transport

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Client Overview

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Fergusons Transport, a leading logistics and transportation company, aimed to increase brand visibility and attract new business opportunities within the construction industry.

Challenge

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With intense competition in the logistics sector, Fergusons Transport faced the challenge of differentiating its services and capturing the attention of decision-makers in the construction industry.

Strategy

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MediaSpol LTD devised a targeted advertising campaign for Fergusons Transport, focusing on reaching key decision-makers and stakeholders within the construction industry through a combination of Advan advertising